Customer Journey Framework

In the age of the customer and the increased market for selling experiences rather than sole services, it is really important to understand the journey users will follow. The service/experience you are selling might be just a piece of that whole ecosystem of services, and just a step in the flow, but understanding the whole picture is a key piece to make any app/service successful.

The other day I was reading a Gartner article in where they present this buy/own/advocate Customer journey and I found it really interesting. gml_cx-researchbrandedimage1

Keep this picture in mind when designing your application. If along the way you can tackle each of those pieces, you will not only get customers but also keep them using what you are selling.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.